Marketing Strategy | E03 | Brand Positioning | Digital Marketing Tips | upGrad

Posted in Online Marketing on August 17, 2020
Tags: Brand, Digital, Marketing, Positioning, Strategy, Tips, upGrad

A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. Marketing strategies have three important functions. Brand positioning is one of them, other two being the market segmentation and audience targeting. In Brand Positioning, a marketer recognizes its core Read More »