Why Your Social Media Content Is Garbage and How to Fix It! (Social Media Marketing Strategy)
Today I’m going to share with you a social media strategy that will boost your engagement and reach with the best social media content - especially if you’re tired of posting stuff on the social web that gets no engagement, no traction, no likes and shares.
RESOURCES & LINKS:
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) (video): https://youtu.be/-tdFvJLw2UQ
Stop Making These Social Media Marketing Mistakes (video): https://youtu.be/TnQt_-uwR7g
Social Media Marketing Made Simple: A Step-by-Step Guide (article): https://neilpatel.com/what-is-social-media-marketing/
The first tip I have for you is to start posting video content. Whether it's YouTube, LinkedIn, Instagram, Facebook, even Twitter, they're all craving video content.
You need to be pushing more out there. They're trying to crush the television networks out there.
Even LinkedIn; LinkedIn now has a live feature. Video does way better than anything else. If you post videos, you'll get way more engagement than if you didn't.
I felt that with my channel, I usually get four or five times more engagement just by posting video content over text space.
So start with that.
The second tip I have for you is don't be so preoccupied about being perfect.
Everyone's like oh I gotta pose, I gotta wear makeup, I gotta be perfect before I take a picture or I post something.
Nothing has to be perfect.
Just put it out there and see what works. It's all about testing. The stuff that's working is what you should do more of.
When you post stuff, and it doesn't do well, you shouldn't keep posting that same stuff over and over again. And that's what you're doing right now.
A lot of people are like, let me put these images of quotes, but if you're not getting traction of those images with quotes on LinkedIn or on Facebook, stop posting them.
They're not going to do any better for you. You gotta post stuff that is doing well.
It's all about testing, and when you're testing, you don't have to be perfect. Just go with the flow.
The next step I have for you is leverage micro-content.
Everyone's like, oh I gotta go out there and create content, and they make this whole ordeal of it.
Film your life. Film your day in the office. Talk about your customers, talk about your products or services. If you're giving a speech, cool, give that speech.
And when you have all this information, cut it up into bite-sized information, five minute clips, two minute clips.
Quick images here and there, add a quote, and test throwing it all out there because then you can use this micro-content to drive traffic to that main piece of content.
It'll help you get three, four, five times more views than if you just focus on these big pieces of content.
Because when you only focus on this big piece of content, it's hit or miss.
But when you do 10 of them, you have 10 shots at doing really well and that'll tell you, hey this is what you should do more of and this is what you should do less of.
The next tip is what works on one social network, won't work on all.
I'm seeing a huge trend right now, everyone's like they take the same content, they put in on LinkedIn, Twitter, YouTube, Instagram, SnapChat, and they're like, this is what I'm doing.
Well let me tell you something. What works on Instagram won't work on Facebook. Good example of this, I could put images with quotes and do really well on Instagram but Facebook doesn't care about that.
You gotta figure out what's working for each social network and do that for that network. Each algorithm isn't the same.
And last but not least, have your edge.
There's something unique about you. Exploit that, leverage that, be yourself.
Everyone tries to be someone else on the social web. Who cares what people think?
By being yourself, you're going to be much better off than if you're just trying to act a certain way just for Instagram, or just for YouTube, or just for Facebook.
Leverage your edge. If you're someone who like cussing because that's just you, be you. If you're someone who's dorky and nerdy like me, I'm me; I don't try to go out there and pose with male models and female models, I myself release informative technical content 'cause that's just me.
Be yourself and leverage your edge.
Now if you follow these techniques, you're going to be much more popular on the social web, your content won't be garbage, people are going to like, share, and engage with it.
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Watch this social media keynote to dominate social media in 2020 and beyond with lessons from "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI" by bestselling author and award-winning social media keynote speaker Carlos Gil.
Brands have to communicate on social media the way people do to stay relevant on social media in 2020. Marketers aren’t just competing with each other but also competing for attention with social media users’ friends. If you sound like an ad, you’ll get tuned out. This social media marketing keynote will teach you about the future of social media 2020 and new social media 2020 strategies to apply in your business.
Watch for social media marketing trends. Having millions of social media followers is worthless if you don’t have genuine engagement. Focus on building real fans of your brand, even if it’s just a few dozen. These brand advocates are more valuable than vanity metrics.
Get "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI" at http://endofmarketingbook.com.
Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the critical relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to; they want to be engaged.
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Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Latino, Gil’s work has been featured by CNNMoney, Harvard Business Review, Mashable and Social Media Examiner in addition to dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm based in Los Angeles, which works with Fortune 500 clients.
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