What is Social Media Marketing?

Posted in Online Marketing on July 19, 2020
Tags: , , - According to 2016 estimates, the number of worldwide social media users reached 1.96 billion. That number is expected to grow to some 2.5 billion by 2018. That’s a lot of eyeballs that could be looking at your ads. In this video, Taylen Peterson, Social Marketing Manager at Instapage defines what social media marketing is and provides some real world examples of how it can work for you.

In the United States alone an estimated 185 million people used social media in 2016. Digging deeper into the data, studies show that social media usage is highest in suburban America and among those earning over K annually.

Which begs the question, how do you connect your business with these potential customers? You use what is fast becoming the most ubiquitous channel: social media. Trick is creating social media marketing campaigns that get people’s attention.That’s why we’ve asked Taylen Peterson, Social Marketing Manager at Instapage to define social media marketing. Watch this video and learn from one of the top social media marketers on the net defines the term and explains why it’s vital.

Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry.

Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit to find which of our plans are best for you and your business.

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How to Market a Restaurant on Social Media

In todays day and age you can directly market to people through direct messages on social media. Finding 50 people with the biggest Instagram following in your city, and direct messaging each one individually offering a free meal at your restaurant will generate an enormous amount of word of mouth for your restaurant that you would have never had the chance to create otherwise.

Liked this answer? Check out the full #AskGaryVee episode with Jon Taffer here:

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.

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26 Responses to “What is Social Media Marketing?”

  1. eden wallick says:

    "I recommend this guide:
    So grateful it exists in 2020."

  2. Gijo Mathew says:

    I read an article on the Hindu saying that social media marketing will be one of the fastest growing career option by 2021

  3. Suvith Venkatesh says:

    Nice it is very intresting

  4. Kishwar Ali says:

    I always Target Reddit as a social media, Cuz if properly implemented it can be turned into Gold Mine, I always use promotion and buy Reddit accounts at:

  5. Edward Alexander says:

    Interesting. I am taking this in College and it seems like a good fit for me as of right now.

  6. RSM1 says:


  7. braf zachland says:

    dammit chandler post more beans!!

  8. John m says:

    3 things and thats all you need 1 good food 2 reasonable prices and 3 quick In n out burger has a few items hamburg cheeseburger and double cheeseburger and fries and drinks but they always have a line a good presentation is very important my products people put in their social media without me asking them to because its a wow factor and the flavor and my 3 criteria is crucial after 1 year you don't need to advertise

  9. Travis Gleaves Music says:

    The Story is KEY!!!: Imagine watching the food network. You're watching someone cook for their family in their kitchen! You're not continuing to watch because of the food. You're reacting to the story of the chef and his/her family! Great Video!

  10. Cafe & Restaurant Success says:

    Great content, simple and effective strategies. Well done!

  11. alone naive human says:

    One word only ...WOW

  12. Rederij Vlaun says:

    The restaurant does not exist anymore......

  13. Ok Then says:

    This is the best!!!!!

  14. Klaus & Company says:

    Dynamite 🧨

  15. Paulina Bezubik says:

    "I recommend this guide:
    So grateful it exists in 2020."

  16. Scott Elinor says:

    "I recommend this guide:
    So grateful it exists in 2020."

  17. Flamingo Lingo - Hospitality Sales and Marketing says:

    Great video

  18. Olayinka Olatunji says:


  19. Dani Ifrim says:

    Man, this is freaking gold!! Loved every second

  20. Aiman Sirkhot says:

    That was an insightful video on the importance of digitally advertising a restaurant. there are many websites today that help you promote your restaurant online.I came across one such website which is called MediaQart which has a very easy user interface that helps you promote your restaurant online by targeting the right audience and location,I recommend you guys checking it out

  21. Leon B says:

    What's the guest's name? he's a badass!

  22. Lily Gardner says:

    You know an interview is good when you keep checking how much longer it has to run... hoping all the time you are only halfway through it! Thank you Gary - again. Not only inspirational but so solid and so practical. Gotta love this guy! Agree entirely ( and we are in the UK too ) with Anna's Cottage ...what a dream duo indeed!

  23. awfulpwn says:

    Jon Taffer has the best book out there for opening a bar. It’s called Raise the Bar. Highly recommended for any of you interested in opening a bar or restaurant.

  24. Miljan Vukovic says:

    Do these guys even work in social media marketing, for restaurants? This is awful advice. Posting 4 times on Instagram a day will drive down the amount of people who are seeing your posts due to Instagram and Facebook's algorithms that don't want any one page to be posting too much. This is also what people used to do in 2010-2013 and Facebook started this algorithm and became a pay to play platform. He has to spend money on local ads via Facebook (which it sounds like he is already doing) and continue doing so. As it relates to instagram, restaurants need to turn their restaurants into instagrammable locations so that the people coming in will take pictures of them selves there. This whole bullshit about be filmed every day by a high school intern--have you ever had a high school intern who can film, direct, edit, write copy? Good luck finding that person--it's not feasible. Those things cost a lot of money.

  25. LiquidMocoFilms LLC says:

    Geezzasss! The high pass filter used on Jon Taffer's voice is ridiculous. Completely robbed the timbre of his voice. Doesn't even sound like him.
    Fire your audio engineer.

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