Social Media Strategy Template: A COMPLETE Guide

Posted in Online Marketing on December 27, 2019
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Social Media Strategy Template: A COMPLETE Guide

Grow your business with a FREE Social Media Strategy Template: 🌟 DOWNLOAD HERE:

Why do you need a Social Media Strategy Template? Because it will help you align your business goals to the activities on social media platforms.

If you are running a business, or you a working for a business then you have "business goals". Now those goals could be to increase sales 10% this year, or drive a lift in client retention by 30% for example.

Regardless, the reason that you need to create a social media strategy is because you are looking to obtain a business goal.

SO it is crucial that you first and foremost align those goals to your social media and establish key performance indicators that you can look at each month and will tell you how well you are progressing towards those objectives.

Social Media Strategy Template:

1. Align Business to Social Media Marketing Goal & Establish KPIS
o Increase Leads | Action = CPA
o Increase Sales | Conversion = ROAS
o Brand awareness | Reach = CPM
o Thought leadership | Consumption = CPE
o Engage customers | Engagements = CPE

2. Define Your Target Audience
Are you targeting end customer or an influencer in the purchase decision?
o Age
o Gender
o Demographics
o Psychographics
o Purchase Behaviors
o Facebook Insight Tool (seed List)

3. Platform Strategy
o Selection of platforms
o Purpose of platform

4. Messaging Strategy
o Organic Social Tone (emoji use, etc.)
o Amplification
o Segmented Messaging by Age?
o Daypart by weekday vs. weekend
o RTG by recency and/or actions

5. Content Strategy
o Images / Video (360 video / LIVE / Boomerangs)
o Gifs
o Downloadables
o Infographics
o White Papers

6. Amplification Strategy
o Purpose of ads (can serve multiple goals)
o How to split your budget?
o Frequency of campaigns
o Length of flights

7. Governance
o When do you respond to a comment?
o When do you avoid engaging with a user?
o When do you block someone?

8. Monitor Results
o Revisit channel performance monthly
o Evaluate creative & messaging performance
o Use quarterly reviews to see the bigger picture


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Equipment I (probably) Used To Shoot This Video:
1. Cannon T6i Rebel
2. Rodeo Smart Lav Mic
3. 3 Point Lighting Kit

20 Responses to “Social Media Strategy Template: A COMPLETE Guide”

  1. Ace Hardy says:


  2. ubal2 says:

    How do i create a campaign for IG accounts without using their password? Thank u

  3. AriWonder says:

    Hello. Would you happen to have a video that relates to social media for government agencies/municipalities?

  4. Ali Raza Panjwani says:

    amazing superb

  5. Kimmie Jong says:

    Thanks for giving a lot of value with this video.

  6. Dorian Aaron Holguin says:

    I have tried to download the Template a few times but have not received it through email. Help.

  7. Dorian Aaron Holguin says:

    Thank you for this. I am not in marketing but am learning how to market my business better. I cant thank you enough for this. Its helped me destress and focus on the things that are important.

  8. Dillon Thomas says:

    Great video!

  9. Busisiwe Mphapang says:

    Thank you so much for the social media guide, it literally SAVED MY ASS last minute! it was really helpful.


    not getting the download link

  11. Miguel Mariñelarena Martínez says:

    How do I charge or budget all of this? Should I charge for the strategy and then the implementation or should I charge for all of it at once?

  12. ifrah ayoob says:


  13. mallory dragon90 says:

    so i have been provided with a team to fully market other cmpanies and as a manager it gets tought t divide into departments and hw for them as well to keep the strategy organized this was very well organized and it helps others to understand and organize an entire plan in a team thank you so much looking foward to see you as an online coach for coaching others love it

  14. Diane A. Yeboah says:

    This is the best video I've seen on YouTube regarding social media strategy. Very detailed-not the fluffy, vague information we all obviously know. Keep it up!

  15. devesh jain says:

    Hey ! I really like your clarity on the process. Let us know if you can give us a free consultation

  16. Burak Ozcan says:

    You are a boss!

  17. Omar Abiad says:

    This is truly amazing man, god bless.

  18. Vidya Chandrasekhar says:

    Loved this one. However, I'm unable to download the strategy template. Could you please help me out.

  19. Joudani Maria says:

    El tigere de Bonao oh! shhh. Haha Excellent video brother thanks

  20. Omar Alamari says:


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