Social Media Strategy for Local Businesses - 7 Tips | Marketing 360

Posted in Online Marketing on October 7, 2020
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Grow Your Social Media Marketing Today:

Coming up with a good social media strategy for a local business can be difficult, especially for local businesses like pest control companies, posting pictures of bugs might freak people out, or family attorneys, how exciting can that content get! So here’s some other ideas to get you rolling with building a strong social media presence in your local community. The key being, when they need the products or services you offer, they think of you first. They don’t search Google, or try to find businesses any other way, they just go straight to you!

Tip #1 - Share stuff happening around town - Stay up to date with what’s happening around town and share that information! Attend events and take pictures and share those, etc. Your brand, social icon, etc. is your brand ad on these, almost like a sponsor, which will get recognized over time and rent space in people’s minds. Make sure your brand name and what you do is clear.

Tip #2 - Share stuff happening in neighborhoods you serve - Follow the neighborhoods you serve on social media and share things they have going on. Comment and engage with their content, etc.

Tip #3 - Shout out local sports teams, high schools, etc - Keep tabs on the local teams and shout them out. Give them props for their performances. Maybe do a “player of the week” or something like that! Maybe go to the games and get some footage and share the “highlights of the game”, etc. This will likely be highly viewed and shared which extends your reach.

Tip #4 - Share non-profit stuff, show you give back - Follow the local non-profits and share what they have going on. Invest a little to give back and sponsor some of your favorites, then highlight that. Go to some of their events and share the pictures/story/video, etc.

Tip #5 - Share quality content around what you do - Think about the questions people often ask and create valuable content answering those questions. Video is great for this. Share your tips like I’m doing right now!

Tip #6 - Share stories about yourself, your team and your clients - Share nice pictures of your and your staff and tell their story. Humanize your brand and your team and help the community get to know you, like you and want to work with you/support you.

Tip #7 - Comment & engage with the community - Spend time engaging and commenting on content posted by people in your community. You can find these people based on who’s engaging with the city content, non-profit content, local sports teams, neighborhoods, etc.

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#SocialMedia #LocalBusiness #SocialMediaMarketing


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Q: In the quickly-evolving and shapeshifting landscape of the new, digital music industry, where all music is mind-bogglingly easy to download for free, it has never been more important for us artists to change up the way we approach marketing ourselves since music itself isn't creating income anymore. What advice would Gary Vaynerchuk have for musicians wanting to make their living playing music in the 21st century?

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14 Responses to “Social Media Strategy for Local Businesses - 7 Tips | Marketing 360”

  1. Social Sensei says:

    I like this vldeo!

  2. WhyteLis21 says:

    Saw your guys logo on a billboard near the twin cities mn a few months ago. Pretty cool. 😁

  3. Shubham Gupta says:

    How can we use million datas like only phone no. names and address to let them reach our website?
    We cant use data science without fully detailed info, can we?

  4. TheMFStudios says:

    My heart wept when he said vine 😭

  5. Mikko Mattila says:

    I got my popcorn

  6. YSSN Nino says:

    This one was deep 🙏🏽💯

  7. STREETS says:

    How do we approach content creators and influencers with out sounding spammy to get them to use our music? What is an acceptable level of growth for social media platforms, for bands? (As in 500 organic followers in two weeks) How many followers is a good goal to reach for weekly?
    #streetstulsa #rockandroll#hustle#content

  8. Social Media Expeditors says:

    Amazing content Gary. I just had someone approach me about managing their Social Media for their hip-hop group and this is pure gold to share with them.

  9. Megumi Yamashita says:

    Hi..Garyy, what do u think of music industry will become in the next decade? Will it be a slow growth industry as now it seems more people go into music industry and produce their own music compared to the 20, 30 music years ago. And if people is using the same strategies in marketing their music, what it will be in the next 10 years from now? What is NEW STRATEGIC that u might can predict from now that we can Use in Advance. ?

  10. Kassandra - says:

    Thanks Gary! I am an online marketing coach and I've been trying to figure out how to approach this topic. I've had musician friends tell me that they can't build their brand unless you know people. Now I can show them that I'm not just blowing smoke up their butts! Thanks

  11. Alexatta Gatta says:

    Totally loved the content of this video! Thanks Gary. I, myself have just started my journey to become an EDM producer/DJ (at 38!)...and to add another layer of complexity to it...I have decided to document it with video. After watching a ton of Gary's content, I now have obtained the most important variable that was missing from my journey...a kick-ass attitude! There is an insane amount of hard work lying ahead of me (to reach my goal)...but mentally I am so ready and looking forward to attack it!

  12. John Anthony says:

    As a 50-year-old Rock singer, love this answer.

  13. Liber De Deum says:

    +amdg+ First! Lol - I think technology and social media have definitely been good to artists, musicians, creators - absolutely leveling off the playing field +pax Christi!+

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