Mike Rhodes - Digital Marketing Tips for Small Business

Posted in Online Marketing on September 15, 2020
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Google Representative Mike Rhodes was a guest speaker at the American Express Shop Small Event in Brisbane. Check out his great tips for Small Businesses and optimising your presence online through Google My Business. #ShopSmallAU #ShopSmallEvent

how to write a marketing plan step by step guide + templates. Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.

plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.

You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it's different.

Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information which would make them extremely valuable to the competition.

You can't do a marketing plan without getting many people involved. No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what's achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan. If you're essentially a one-person management operation, you'll have to wear all your hats at one time--but at least the meetings will be short!

What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.

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22 Responses to “Mike Rhodes - Digital Marketing Tips for Small Business”

  1. says:

    If anybody needs an offhsore indian development company contact me

  2. James Schramko says:

    well done Mike 

  3. selfLearn-en says:

    do you love to learn by reading? complete your knowledge by getting your copy of our -13- business books bundle now and start learning today.

  4. BA AD says:

    stunning in comprehensive and accurate covering and in going backwards and forwards within the details

  5. Molly St Jeanne says:

    Thank you for the informative and organized video! So helpful for a business owner looking to expand marketing

  6. Gin Truong says:

    Hi @selfLearn-en, Could you please send me the template ? email:

  7. sofiene khayati says:

    Thank you so much for the video ! Would it possible to get the template please ? Here is my email adress :

  8. Saiful Islam says:

    where is the template ?!

  9. Suz Anna says:

    Would love this template!

  10. FRIZZY ASTRO says:

    Amazing! can you send me the template?

  11. Christina Chakar says:

    Such an informational and detailed video indeed! Can't wait to get started. Could you please send me the template?

  12. elena alina says:

    Thank you so much, this helps a lot. But I don't see the templates listed. 🙁 Could you provide them? Thank you!

  13. TriniEmpress28 says:

    Thank you thank you thank you and just in case I forgot to tell you....

    Thank you!!!!🙏🏾🙏🏾🙏🏾🙏🏾

  14. Baskaran B says:

    Thank you for such a great presentation on marketing plan. Would very much like to have your marketing templates. My email id is TQ

  15. Xaqid says:

    Love all of your videos ..
    Can u send me the templates at
    Much appreciated guys

  16. Katherine L says:

    I can’t find the marketing plan template. Please help.

  17. Marble Moon Production says:

    You're amazing for putting out such good content for free

  18. Monique Liles says:

    Please send the marketing plan template to this email:

  19. Monique Liles says:

    Please send me the link to the template. My email is

  20. ahmed medany says:

    It's really great content, professional, clear, direct and focused
    You have a new subscriber
    Please send the template for me
    Thanks in advance

  21. iamsupannee says:

    you're super amazing for doing this for free, anyway, I couldn't see the link to the template, it'd be great if you add it again. Thanks again for the gold content

  22. Boas Notícias pra VOCÊ! says:

    Amazing content! Congrats and God bless you even more!

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