Marketing Strategies for Small Businesses

Posted in Online Marketing on January 18, 2020
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►Q: How can you stay innovative without a million dollar budget like larger competitors?

To compete with the larger companies in your industry, you need to be self-aware of the fact you are smaller and how that enables you. Use your size to make decisions and move faster than the larger competitors. Implement guerrilla marketing tactics that would not make sense for an established business. Sell yourself as being the underdog in your industry. You will hear a lot of "no" along the way, but implement patience because it's part of the process and every "no" means you are a step closer to the "yes."

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.

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20 Responses to “Marketing Strategies for Small Businesses”

  1. Bianca Griffin says:

    Gary and D Rock, lol! Classic👏🎬

  2. Talya Wellisch says:

    Great video! A good marketing strategy is so important for small businesses. One really helpful tool I use for making video ads is Promo ( ). Definitely check it out!

  3. Karmick Solutions says:

    Idea is good but why it is one mile?

  4. Gary Clifton says:

    Inspirational video. Marketing a business is always the sticking point for people just starting out in business.

  5. Charles Graney says:

    Good video but why the swearing?

  6. Quora Promotion says:

    You don't build a business, you build people, then people build the business

  7. Blake Stockton [Small Biz Marketing] says:

    Like influencer marketing for nat’l brands. But local, it’s tough to find quality influencers for many cities

  8. Roxanne Parra says:

    I love this 🙂

  9. Jimmy Watego says:

    FTB “loves Gary Vee”

  10. Shot by Relay says:

    Hey Gary! Thinking 🤔 of creating a multiple discipline company, I don't have funding for the clothing store part of it yet, so first I will be offering services such as Social Media management, Event coverage (photography, video and graphic design ), my question is how do I convince companies that still use old media, like news paper, TV and billboards to shift their budget towards Social Media?
    My background is that I live in Botswana, Africa. Worked as an intern for an IT company and have been active as content creator freelancing for different people and business

  11. Sharif Sourour says:

    Nice and practical. Loved it!

  12. hlb0111 says:

    How do I put myself into consideration to ask Gary a question on a future show?

  13. Jason Duffney says:

    Do you have a certain strategy to find influencers in your market area?

  14. Farmboy Graphics says:

    Curious as to why a one mile radius and not larger like 25 to 50?

  15. Arthur says:

    Small Businesses need to use more social media sales channels. If you want help with yours add me:

  16. Alex Mershon says:

    She's got it... you can tell. So happy for her! It's just a patience game from here. It's so cool to listen to people who actually get it & are actively deploying it.

  17. Jeff Kelly says:

    One of the best call ins for practical applications. Great job #redheadwine

  18. Zeeshan Shuaib says: is your answer if you dare

  19. Devankur Mitra says:

    How can i take part in this and maybe get a call from garyvee??

  20. Smile with Mel says:

    These videos have been so amazing in giving me the confidence to start my own business!

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