How to Ace a Digital Marketing Job Interview

Posted in Online Marketing on August 1, 2020
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You got this opportunity for this amazing digital marketing job, but you're nervous, you're stressed out. What questions are they going to ask you? What should you prepare? What happens if something goes wrong and you don't have the right answer? Will you lose the job? Will you get it? Today I'm going to teach you how to ace that digital marketing job interview.

The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) :

How to Start A Career in Digital Marketing in 2019 :

Tip number one, give past examples.

Look, if you're going for an interview at a digital marketing job and you can show that you've done amazing stuff in the past, you're going to be better off.

If you don't have examples of client stuff that you've done or stuff that you did for other jobs or other companies, well what you should consider doing in the short-run is creating your own website.

When you create your own website and you start doing experiments, at least you can show that.

That's better than nothing else out there.

Another tip, when you're interviewing, look at the company you're applying to.

See how they could improve. Go into the interview being like, "Hey, are you open to suggestions? "Well, based on what I can see, what you're doing, "what your competition's doing, I would do one, two, "and three that's different. "Have you tested these things out? "If so, what are the results?"

And if you're not sure to figure out what they're doing versus what their competitors are doing, check out tools like Ubersuggest.

The other thing, I hate it when people interview with me and they use fancy words.

Don't try to use buzz words or fancy words to show that you're smart.

Tell me how I can fix stuff. If you can't tell me how I can fix stuff, I don't care.

So let's go over some of the most common questions.

#1 What is your experience with digital marketing?

If you can't break down what you've done, whether it's for someone else or your own experience running your own website, you're going to have a tough time getting the job.

What are your qualifications?

How do you learn digital marketing?

You need solid answers for this. And typically, you want to focus. Your qualifications shouldn't be you're a jack of all trades.

The market's changing. People aren't really hiring jack of all trades.

They're hiring people who specifically specialize in tactics like SEO, pay-per-click, Facebook Advertising.

Heck, we have people in my ad agency, Neil Patel Digital, that just specialize in Facebook Advertising.

We have a whole different group of people that just specialize in Google AdWords.

So it's okay to specialize. Companies prefer that.

And we tend to hire people who specialize versus generalists. Because the ones who specialize, yeah they may not be able to do everything, but the things they do do, they're going to do a much better job at it.

You also want to ask yourself, "Hey, what would you do differently in that company, in that marketing department?"

Not just from tactical on the site, could be structurally.

Whatever it may be, if you can't answer that, then you're probably not going to do too well in an interview.

And it can't just be some general answers like, "Oh yeah, I would test out SEO, I would test out content marketing."

It needs to be specific.

"Look, I noticed that your competitors blog on a lot of educational advice, and based on this data that I found from Ubersuggest, they're getting traffic and backlinks."

Do you see how I went really specific in that?

That's what people want to see when you're being interviewed.

You also are probably going to be asked, what digital marketing tools do you use?

How would you deploy them if you got this job?

How would you use them?

You don't want to give generic answers like, "I use Google Analytics."

Everyone says they use Google Analytics.

You need to get very specific and actually show if you want to say, "I use Google Analytics," you'll be like, "Well I use Google Analytics and I know you guys do too but have you guys been checking out the cohort report? What a cohort report does is it shows you how many people are continually coming back to your site. If they continually come back, you'll build a stronger brand. If they don't, you won't build a strong brand."

Those are the types of questions people are going to ask, and when you have answers to them, that's how you ace your job.

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20 Responses to “How to Ace a Digital Marketing Job Interview”

  1. Neil Patel says:

    Have you ever applied for a digital marketing job and been like, "Hey, what are they going to ask me? What do I need to know?" Say "yes" in the comments if you have.

  2. Midhu Bala says:

    Hi, great info.. I am a new learner of Digital marketing.. So much excited to learn and how can I find the correct order to learn this all

  3. Nisha Gautam says:

    your knowlege are really helping me bt i am failing to get jobs in hongkong

  4. Wheels Mein says:

    why that fake accent?

  5. Saya Kalantarpour says:

    That small tip you gave about using your ubersuggest website to compare a company’s website to their competitors was amazing because it got me the internship!!! Thank you so much!!!

  6. bloo jkl45 says:

    Oh God, I’m NOT ready for this interview.

  7. Vivek Sharma says:

    What are contexual links? Difference between GTM and GA? How we can rank single page website with multiple keywords? What are best practices to grow social media channels organically?

  8. rushabh kamle says:

    What if I'm a fresher ..?

  9. Jordan Martins says:

    Thank you Neil, I have no experience in Digital Marketing and have a job interview for a role in it tomorrow! This has given me some great advices and tools to look into. Wish me luck!

  10. Sohan Mahmud says:

    Hi neil last interview in ecommerce company they asked their website has no content. only product and price,image. so how to rank this ecommerce site?

    what the answer may be?

  11. Ravi Rana says:

    How do you do brand strategy for our comapny? How to answer this?

  12. Virtual Solutions Global Ltd says:

    Useful tips Neil, keep up the great content 👍

  13. ray edwards says:

    Dude this video was freaking sick! Thanks so much for sharing!

  14. Mohammad Sakib says:

    Please sir,speak in Hindi

  15. Shiza Nizam says:

    Extremely helpful, thank you

  16. Animesh Das says:

    Why are you in Digital Marketing?
    A common question asked in every interview, how to answer this tactically.

  17. MIXFUSION says:

    Yes, I have applied and I still have not got any practical exposure on how link building and SEO works. Can anyone help me out ? I am ready to work for you.

  18. Nafih Digital Marketing Cambodia says:

    nice good we every day we learning from your video ,

  19. mohanlal choudhary says:

    Can You Make Social media marketing Related interview Question in Your Up Coming Videos? Because I want to Be Social media Marketing Expert. But Now I m Fresher and Looking for a job. Which Industry best for me to do a job and learn more about Social media. Hope You Will Reply to my comment

  20. Ankit Kuar says:

    Are you opening a digital marketing agency in India??

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