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Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing Ep 7

Posted in Online Marketing on March 6, 2020
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Digital marketing (aka online marketing or sometimes even internet marketing) can be tricky, especially without a solid digital marketing strategy. Which is why on this episode we’re talking about the ever important, digital marketing basics, basic marketing techniques to grow your business.

Without a solid foundation rooted in digital marketing strategy all the marketing tools & tips to grow your business just won’t work.

Whether it’s social media, SEO, email marketing, or online advertising, the way to make your digital marketing campaigns truly effective is to first start with a solid foundation rooted in the fundamentals.

A little bit of marketing research done ahead of time can literally save you thousands (for big campaigns even hundreds of thousands) of dollars and days, weeks, months, even years of your precious time.

So what exactly are the basic digital marketing strategies I'm talking about?

STEP 1: Define your target market

This step really can’t be overstated. In fact, it really doesn’t matter whether we’re talking traditional or digital marketing, the same concept applies in that you NEED to first identify who it is you’re trying to reach. This is because only from here can you decide what to say, how to say it, and where to say it. The better you understand your target market and their dreams and fears the better and more effective your marketing will be.

Step 2: Use native content

If you want to look like an amateur entrepreneur then simply create a piece of content and blast it out across all 15 different social media networks you use. Sure, there’s a time and a place for syndicating and sharing content (we’re all busy and it saves a lot of time when done right) but you also want to be respectful of the platforms, and more importantly, of the viewers and users of that platform. So when you can, try to make your content looks like it was made for the channel, and that it belongs there.

Step 3: Track everything

Measure your marketing metrics! The first step here is to know your KPI’s or key performance indicators so you can track what’s working and what’s not. From there, start slow, and focus on just 1 or 2 key things and you’ll quickly be able to tell if your marketing is working (in which case you should scale it up!) or not working (in which case you may want to tweak or delete it)

Whether you’re doing it on your own or working with an agency, knowing a thing or two about the basics is always a good plan!

► Download your free copy of The One Page Business Plan Here – http://adamerhart.com/marketingplan

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Video Rating: / 5

Is your Internet marketing strategy setting you up for failure? digital marketing in 2018 requires you to give more value across more platforms than ever before… Get this wrong and your online business will fail. Get this right in your online business will flourish.

the Internet marketing strategies covered in this video contain content marketing strategies and paid advertising strategies including Facebook ads.

The first three Internet marketing strategies include content marketing on YouTube, through a podcast, or the written word on a WordPress blog. These three core content marketing strategies make up the three pillar strategy I've taught in this video: https://www.youtube.com/watch?v=W-ZhK00OkBE

First, you are required to create your core strategy which is your method of initiating content. for example, if you are a writer and you enjoy writing… Starting off with a WordPress blog and the written word is key!

For me, I hate writing… So I chose YouTube to originate my content!

Creating your content marketing based on your strengths and the type of media you enjoy producing content on most is the number one key to success with Internet marketing!

once you have habituated the process of creating content with your main initiation method, you can actually syndicate that content to the additional to marketing pillars as explained in this video: https://www.youtube.com/watch?v=qDut6NJK8h0

The fourth marketing strategy is the ad and funnel strategy… This strategy costs money and has more pressure to optimize in a shorter period of time. I believe you need to have thousands of dollars, potentially 00-00 available to invest in the idea before ever expecting to see a decent return.

Some people take longer and it can cost tens of thousands of dollars, some people figure it out sooner… The quality of your offer, how skilled a copywriter you are and your experiences in sales all can help shorten the learning curve here.

the fifth marketing strategy is to leverage Kindle. I don't expect to "earn my income" from the sales my Kindle books, they are more of a lead generation system. My wife and I have distributed over 50,000 Kindle books and the number of leads and customers we have generated through our funnels with our Kindle books is amazing!

Also, some of the highest quality traffic we receive comes from Kindle because Kindle users often our customers and there's leveraged credibility from Amazon for us. These people have consumer content, purchased a product of ours before they ever enter our funnel… This increases the likelihood of them taking action on the offers we present throughout her funnel.

Regardless of which method you take, you will need to have a sales funnel built… I show you how to set up your own sales funnel in this video here: https://www.youtube.com/watch?v=YsUNFZhqkEA

A final, important note… The goal for you is not to move forward with all five strategies at the same time. You start with one and you gain mastery of one method first.

Then you start to syndicate your content on the next most logical strategy. If you have written 200 blog posts, you may be able to create a Kindle book very easily with that same written content.

If you are recording podcast interviews, it is very easy to create YouTube videos based on those audio files.
Video Rating: / 5

40 Responses to “Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing Ep 7”

  1. Adebayo Samuel says:

    Yo..can you slow down?🙄

  2. Granwal Solomon says:

    Awesome! To the point and very helpful. Thank You Adam

  3. Fat Wallet Internet Marketing says:

    Thank you for giving some good information on internet marketing.

  4. Valeria Wulich says:

    Heya, Someone ever told you look like Calvin Harris? Wow
    And thanks for the great content

  5. Master Photog says:

    Keep up the good work!

  6. Mesh Music UK says:

    Nice!

  7. Ruth Chelimo says:

    Your videos are incredibly helpful. Thank you!

  8. Nikos C. says:

    Super

  9. Syed Faizuddin Alim says:

    Please add subtitles to your videos for non native listeners

  10. Jeremy Montoya says:

    Love these videos

  11. Sergio Hunt says:

    Great video - very informative

  12. km Vigneshwaran says:

    Plz say slowly. I can't understand.

  13. Sam Dinafiz says:

    Great content ! Could you pls reduce the speed of presentation..? 😍 Thank you.
    +97430191065 ( ad me in DM whatsapp/snapchat groups)

  14. DominoD says:

    This is very informative, thank you!

  15. Jason Gbegbaje says:

    Want to learn more about digital marketing.The video was inspiring! A newbie in digital marketing

  16. Matthew says:

    Subbed thanks for the great content.

  17. LAER EKAF says:

    u speak tooooo fast.

  18. Gian alvysco Alvysco says:

    You deserve more subs man
    great content

  19. Rob Keen says:

    You got any adderall?

  20. Nuthai Nguyen says:

    Very clear but try to slowly which important points

  21. Fat Wallet Internet Marketing says:

    Thank you for giving some good information on internet marketing.

  22. Tracey DePaoli says:

    fortunate as much as necessary to succeed beginning at home?

  23. Tracey DePaoli says:

    Lucky an adequate amount to work beginning at home?

  24. IM Reviews and News says:

    "Your great video sticks to helping the realtime using an IM World that may hold someone engaged for to the end regardless of whether a newbie can't seem to learn on online and can develop a large number of IM'ers."

  25. Ken.B says:

    The Most transparent and informative video based on online marketing. Thank you Miles.

  26. ben ben says:

    hey Miles! first of all, thank you very much for your content, you rock. my question is about Instagram - can it be considered as a solid strategy which I can focus on, build my audience and generate leads and customers from there not using any other platforms in the beginning? thanks xx!

  27. Zaid Quadri says:

    hi sir which of the best books we should read to develop our business.

  28. RS FOR YOU Cleaning Services says:

    Thanks for filming this clip. I really like your recommendations, though I knew what you guys had filmed, but it meant a lot to me to hear from someone, that I was following the current marketing. Thanks again.

  29. Donna Harris says:

    So if I'm doing wordpress are you saying not to put a lot of focus on Youtube or no YT at all until you have wordpress going? I am doing the written word but would like to make a video here and there but my main focus is on wordpress. Is this OK?

  30. David Cantero says:

    INSANELY GREAT VIDEO! How many videos in 90 days? 90?

  31. Serena Sonny Joy says:

    I’m interested in creating an ebook for marketing. What would be the best way to start this?

  32. Serhii Shevchenko says:

    Hey Miles, thanks for sharing this awesome strategies! Just one question... Does this strategies work for promoting mobile apps for example or what sales funnel can you suggest to use to sell mobile apps' paid version (app also has free version)?

  33. New Options Hair Care says:

    Who do you recommend for copy?

  34. Jean-Paul Blommaert says:

    Wish there were more honest people like you. I have wasted to much money in online ads now because it appears to be the shortest way to make money. I think the crucial questions we need to ask ourselves every day is how can we be of better service to the world and get out of our little, limited and egocentric mind.

  35. Katie Lendel says:

    Great content, Miles!

  36. Mr_Kamsa_T says:

    interesting nice information Miles

  37. corey smiley says:

    This short video answered all my questions , I'll be watching more !

  38. go gadget says:

    Great content dude, keep it coming bro.

  39. Donna & Andy says:

    Hey Miles, Yep I noticed the sound quality right away - kinda cus that's what we do. I thought - "what is going on with Miles' sound?"
    So - as recording musicians - we have to produce a good sound recording in our videos to feel comfortable with the end product. I know you have posted this before but I just can't run around trying to find it again in your videos and I don't see a reference on your website. I need your affiliate link to get a good mic to hook to our android phones. Also lights - I remember a video on that but.... not sure where that is too.
    We have been away on tour for a month and I got very behind on seeing your weekly videos. I kinda felt lost - but we are back now and working on our marketing strategies once again. As usual - thank you for another wicked video. You are really getting quite good at this! Cheers Buddy!

  40. jereeves says:

    Thanks Miles. I’m about 35 days in, a video a day, going strong. In addition to the videos, Using Trint per your recommendation, got about 10 blog posts, very long blog posts. Transcribing even with Trint is time consuming. I shoot and edit the videos faster. I’m hoping to start getting some real traffic soon...nothing yet.

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