7 Key Steps to Planning and Launching a Successful Marketing Campaign | Marketing 360®
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Planning and launching a successful marketing campaign can be quite a daunting challenge!
These 7 steps will help you create the most effective campaign possible while avoiding pitfalls along the way.
Step 1 - Begin with the end in mind
Identify your goals
Analyse your business
Step 2 - Set your time-frame
What is your best case and worst case scenario?
Don’t lock yourself into unreasonable time frames that will reduce your success because you rush
Step 3 - Identify your milestones
How will you define success?
Step 4 - Plan your budget
What should you spend?
What is your competition doing?
Will your budget get you where you’re going?
Step 5 - Choose your channels
What channels should you appear on?
Where are your customers?
What platforms do you need?
Step 6 - Execute your plan
Step 7 - Optimize your results
Use data and analytics to optimize your campaigns for the best results
Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate.
What are your favorite marketing planning tips? Feel free to leave them below!
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